Puerto Princesa is launching the "Paddle Together for Climate Action" advocacy ahead of staging the upcoming International Canoe Federation Dragon Boat World Championships.
The campaign will be at the heart of the event which will run from October 28 to November 4.
It aims to use the World Championships to raise awareness of climate issues and promote sustainable practices.
A series of eco-friendly initiatives will be incorporated as part of Puerto Princesa's wider sustainability strategy.
Coastal and baywalk clean-ups will be organised before and after the event in a collective effort to protect the city's marine ecosystems.
Eco-conscious race protocols, public education on sustainability, and partnerships with businesses and organisations committed to advancing climate action will also be on the programme.
"Puerto Princesa is more than just a destination for world-class events; it is a symbol of how we can promote tourism while safeguarding our natural resources,” said Puerto Princesa Mayor Lucilo Rodriguez Bayron.
“Hosting the 2024 ICF Dragon Boat World Championships is a testament to our commitment to sustainability and our capacity to be a global sports hub."
More than 20 nations are set to be represented at the event organised by the Philippine Canoe and Kayak Federation (PCKF).
"The championships offer a unique blend of world-class competition and environmental action, further strengthening Puerto Princesa's reputation as a leader in sustainable tourism,” added PCKF President Leonora Escollante.
“The event aims not only to highlight athletic excellence but also to demonstrate how sports can drive meaningful change for the planet.”
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