Likes, comments, subscribers, shares, and engagement. These are everyday words in 2024. Such is the power of social media in any industry in the modern world, and sport is no different.
As the year full of competitions, including the Paris 2024 Olympic Games, concluded, paddle sports fans around the globe did their part, for which we are thankful. For those who missed out, here are the International Canoe Federation's top-performing posts from a memorable 2024.
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Get Out Of Here!
You read it. Fans were shocked by a minute detail in a video explaining how to get out of a canoe, which garnered 49 million views on Instagram and 7.4 million on TikTok. It was so popular that it was picked up and redistributed by several social media giants including Pubity and LadBible. Dear social media, never change.
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Incoming
GRWM? Sorry, we only believe in GITC/K — Get In The Canoe/Kayak. The love from the first explainer meant that we had to show how to get in and out of a canoe and kayak for our beloved Canoe Slalom community, who watched it 8.9 million times.
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All Rise
It's not about the fall but about how you get back up! Jonas Ecker of the United States motivated us as he maintained his composure after a slip during an event. The mentality monster bagged 7.8 million views.
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Vroom Vroom
With 4.56 million views, Canoe Sprint and the iconic 'Through goes Hamilton' commentary from the 2022 F1 British Grand Prix was the crossover we didn't know we needed, but the one we deserve.
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Hail Hydra-te
Remember Cristiano Ronaldo's famous 'Drink Water" message at a Euro 2020 pre-match press conference? This video about hydration during the portages in Canoe Marathon got 4.54 million hits.
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LOL time
Bloopers and The Champs' Tequila are a match made in heaven — as we discovered from this reel on a 5K race getting 4.1 million views.
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Nana Love
We scroll, we look, we cry! This video with 2.6 million views came as Australian Olympic great Jessica Fox called her grandmother after winning one of her two gold medals at Paris 2024.
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Wolverine Rufino
Fernando Rufino de Paulo of Brazil or the Steel Cowboy won the men's VL2 gold medal at the Paris 2024 Paralympic Games and our hearts with a wolverine-style moustache. His introduction video before the Games was watched by 2.2 million.
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Mommy Dearest
After Jessica Fox's heartwarming moment, it was American Canoe Slalom star Evy Leibfarth's chance to turn on the waterworks after a bronze medal at the Olympics. A video of her sharing the moment with her mum was viewed 2.1 million times. The cherry on the cake was when NBS shared it on their platform.
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Aghhhhhhh!
Canoe Polo brings out the best emotions. One of them is rage as this one from the match between Spain and Poland at the ICF Hangzhou Super Cup was seen 1.38 million times.
*All views are on Instagram unless mentioned otherwise.
